Typography & Visual Refresh for a Lifestyle Brand
Elevating a boutique skincare brand's packaging and digital presence through custom typography and visual assets.
Project Brief
Elevating a boutique skincare brand's packaging and digital presence through custom typography and visual assets.
The Challenge
Aura Essentials felt their brand lacked a premium feel compared to competitors. Their existing fonts were generic and did not convey the organic, luxurious nature of their products.
Our Solution
We curated a bespoke pairing of an elegant serif for headings and a clean sans-serif for body copy. We updated all digital assets, packaging guidelines, and social media templates to reflect this new, elevated aesthetic.