High-Intent PPC Campaigns for a Law Firm
Restructuring Google Ads campaigns to capture high-value corporate law clients while reducing wasted ad spend.
Project Brief
Restructuring Google Ads campaigns to capture high-value corporate law clients while reducing wasted ad spend.
The Challenge
Sterling & Reed were spending heavily on broad match keywords, resulting in irrelevant clicks from individuals seeking free legal advice rather than their target corporate clients.
Our Solution
We rebuilt their Google Ads account from scratch. We focused on exact and phrase match keywords, implemented a rigorous negative keyword list, and created dedicated, high-converting landing pages for specific legal services.