Launching a Sustainable Consumer Brand
A synchronized Meta Ads, Google Shopping, and Influencer marketing campaign that generated $1M+ in launch week revenue.
Project Brief
A synchronized Meta Ads, Google Shopping, and Influencer marketing campaign that generated $1M+ in launch week revenue.
The Challenge
Verdant Home was launching a premium line of sustainable home goods into a crowded market. They needed to quickly build brand awareness and drive immediate sales to recoup manufacturing costs.
Our Solution
We designed a multi-touchpoint funnel. Top-of-funnel awareness was driven by aesthetic TikTok/Reels content. High-intent traffic was captured via Google Shopping, and abandoned carts were aggressively recovered via dynamic retargeting and email sequences.