Revamping UX to Drive E-Commerce Sales
Redesigning a Shopify storefront with a headless Next.js approach to achieve sub-second page loads and higher conversions.
Project Brief
Redesigning a Shopify storefront with a headless Next.js approach to achieve sub-second page loads and higher conversions.
The Challenge
Lumina Apparel's legacy Shopify theme was bloated with third-party apps, resulting in a 4.5-second average load time and a high cart abandonment rate on mobile devices.
Our Solution
We decoupled their frontend using Next.js Commerce, connecting to Shopify via the Storefront API. We implemented a streamlined, single-page checkout flow and integrated Framer Motion for premium, lightweight micro-interactions.